What the local pack actually is.
The three-tile map result that shows above organic when someone searches “[service] near me” or “[service] [city].” It's Google's biggest organic-traffic lever for Memphis SMBs — and it follows three signals.
- Relevance — does your business match the query intent?
- Distance — how close is the business to the searcher?
- Prominence — how known is the business (reviews, links, mentions)?
Optimizing all three is what we mean by "local SEO." Optimizing only one (relevance) is what most agencies sell.