A Collierville-based business, Green Meadow Landscapes has been spraying lawns in Memphis for over 30 years. They know how to properly take care of their customers and ensure the topmost quality of service. Green Meadow Landscapes is one of Memphis’s must-have companies for lawn, tree, and shrub treatment and care.
From The Client
“CWP has maintained our website with precision and really directed us when we weren’t sure what to do to when our website wasn’t bringing in calls.” – R. Little, Owner
Challenge
To avoid over-targeting existing visitors.
Solution
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
Results
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
72.0% Keywords
94% Increase Visibility
324% ROI
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