Spicer Walls is a premium wall-coverings brand based in Memphis with a multi-year history with Code With Power. The brand is not a standard interior-retail business — the work centers on premium wall coverings, artist collaborations, considered collections, and custom-designed products. The website had to reflect that. A brochure template was never the right answer.
Premium product brands face a category of challenge that lower-end retailers don't have to think about. The website is part of the product. Buyers — designers, architects, premium homeowners — make purchase decisions partly on what the brand presence tells them about the maker's taste, attention, and standards. A site that looks generic communicates that the product is generic, regardless of what's actually behind it. For an artist-collaborative wall-coverings brand, the site has to function simultaneously as a portfolio, a product catalog, a brand-trust signal, and an entry point for the kind of buyer who notices typography.
The goal was a site that lived up to what Spicer Walls actually makes. That meant organizing the catalog around the artist-and-collection structure that defines the product line, presenting work in a way that lets the patterns and finishes carry the visual weight, and building a brand experience that reads as thoughtfully as the products themselves. The site needed to be a credit to the brand, not a constraint on it.
Code With Power led the website design, took on hosting and website management, and continues to support the digital presence on an ongoing basis. The brand work — collections, artist content, visual identity — was the throughline that the site was built to amplify, not replace.
The build prioritized presentation. Imagery had to render at the quality the products deserve without slowing the site to the point that the experience suffered. The catalog architecture organizes around artist, collection, and product in a way that mirrors how a designer or buyer actually thinks about premium wall coverings — not how a generic e-commerce template forces categorization. Hosting, performance, and ongoing maintenance are handled inside the same care-plan structure as our other long-term clients.
Spicer Walls' SEO posture is built around the brand and the niche, not around chasing high-volume generic queries. The right buyer is not searching for 'cheap wallpaper.' They are searching for specific styles, specific artists, specific brand language. The on-page work reflects that. Ongoing digital support keeps the site's discoverability aligned with how the brand evolves.
The website management and hosting relationship is continuous. As collections grow, artists are added, and the brand evolves, the site evolves with it. The work is steady rather than project-burst — which is exactly what a brand with a long content evolution needs.
The most relevant highlight is the fit between brand and execution. A premium-product brand needs a digital experience that doesn't undermine the product. Spicer Walls is the case study for what that collaboration looks like when it's done right and maintained for years.
Spicer Walls is the kind of brand that benefits from a digital partner who treats the website as part of the product. That's how the relationship has been positioned from the start, and that's why it's still active.
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