PPC built for spend → pipeline, not spend → clicks. Tracking installed BEFORE targeting begins. Every dollar attributable to a real lead. Owner-led Memphis paid media without the agency-bloat retainer trap.
Search intent → ad → landing → form/call → CRM → revenue. Most agencies optimize the front of the funnel and ignore the back. We track and optimize the whole pipeline.
If your agency reports impressions and clicks but can't tell you the cost per qualified lead, they're optimizing for spend, not for your business.
Five install steps that happen before a single ad dollar is spent. This is what makes every campaign decision attributable.
GA4 + GTM containers installed. Existing tracking audited. Every meaningful conversion action identified.
GA4 conversions imported into Ads. Enhanced conversions enabled for higher attribution accuracy.
CallRail dynamic call tracking. Click-to-call attribution traced back to keyword + ad.
Form events captured with full UTM + GCLID. Every lead carries its source through to CRM.
Lead source + qualified status synced back to Ads via offline conversion import. Spend now optimizes against revenue, not clicks.
What you actually see in monthly reports — not impression counts and pie charts.
Three engagement models matched to ad spend.
One focused campaign, tightly themed ad groups, one high-converting LP. Right for testing PPC fit.
Multi-campaign by service or geo, multiple LPs, A/B ad copy, weekly bid management. Most Memphis SMBs.
Search + PMax + Display + remarketing. CRM-integrated offline import. Daily monitoring.
Memphis is our anchor city. We serve the entire Memphis-metro plus DeSoto County, MS and West Memphis, AR — same owner, same care, all from a 19-year local shop.
Management is a flat monthly fee, not a percentage of spend. Percentage-of-spend incentivizes the agency to grow your spend regardless of ROI. Flat fee aligns us with your profitability — we grow spend when it earns more, shrink when it doesn't.
Yes — and we'll audit them first. Most accounts we inherit have tracking gaps that mis-attribute conversions, sometimes by 30%+. We document what's broken before we touch anything else.
Common path. We help you claim ownership of the Google Ads account (not the agency's MCC), audit structure, identify wasted spend, and propose a clean rebuild. We will NEVER lock you out of your own account.
PPC moves fast — within 30 days you should see baseline. Real optimization wins (CPL drop, conv-rate lift) compound over 60–90 days. SEO is a 9-month play; PPC is a 90-day one.
Service businesses with $200–$500 customer LTV: $1,500–$3,000/mo. Higher-LTV (PI legal, dental implants, HVAC install): $5,000+/mo. We'll model what spend likely returns based on your cost per lead and close rate.
When customer LTV doesn't support CPC. When your landing page or sales process can't close PPC leads. When organic is already covering demand. We'll tell you frankly when we shouldn't run PPC for your business.
Flat-fee management. Real tracking. Real reporting. No retainer trap.
