Backups, updates, monitoring, and a human who picks up the phone. Three tiers, month-to-month, no long-term contract. Owner-led since 2007.
A WordPress site is software. Software that isn't maintained breaks — sometimes silently (slow page loads, missed security patches, dead forms) and sometimes loudly (site down, hacked, locked out of admin). Our care plans cover the maintenance work that keeps WordPress sites compounding over years instead of decaying month by month.
Care isn't an upsell. It's why our oldest client relationships go 10+ years — the sites stay healthy because someone is actively keeping them that way.
Pick the one that matches how much active work your site needs. All tiers include the core maintenance basics; higher tiers add editorial time, monitoring depth, and faster response.
Pricing above mirrors our current pricing page. Joel is finalizing rates for promote-day — numbers may shift up or down; the tier structure and what's included are stable.
The full coverage table. Use this to compare tiers side by side.
| Coverage | Essential | Growth | Pro |
|---|---|---|---|
| WordPress core + plugin updates | Monthly | Monthly | Monthly |
| Daily off-site backups | 30-day | 60-day | 90-day |
| Security monitoring + uptime | ✓ | ✓ | ✓ |
| SSL certificate management | ✓ | ✓ | ✓ |
| Speed checks | Quarterly | Monthly | Monthly + alerts |
| Editorial / dev time | — | 1 hr/mo | 3 hr/mo |
| Broken-link sweeps | — | ✓ | ✓ |
| Plugin audit | — | Quarterly | Quarterly |
| SEO health check | — | Monthly | Monthly + tuning |
| Per-city landing-page tuning | — | — | ✓ |
| Schema / structured-data maintenance | — | — | ✓ |
| Response time | 1 business day | Same day | Priority + direct line |
| Monthly status report | — | ✓ | ✓ (with strategy notes) |
| Quarterly strategy review | — | — | ✓ |
The most common reason businesses come to us already on someone else's care plan is that "something broke and we couldn't get anyone to call us back." Here's the actual flow when something breaks on a CWP care plan:
No ticket portal, no helpdesk queue, no AI chatbot. The number on the website is the same number Joel answers — (901) 306-3010. Email goes to a human who has actual context on your site.
Most issues are diagnosed within the first call. Standard response is one business day; emergency response (site down, security incident, payment processing broken) is faster. Care-plan clients get priority over new-project quotes.
Post-incident write-up explains what broke, what we did to fix it, what we changed to keep it from happening again, and whether the fix used your monthly time allowance or was on us (often it's on us — a plugin updating itself into a bad state isn't your fault and shouldn't burn your hours).
Plugin and core updates, daily backups, security monitoring, speed checks, broken-link sweeps, and (on Growth and Pro) a monthly block of editorial / dev time. Detailed coverage by tier is in the table above.
You contact Joel directly — phone, email, or text. Standard response is within one business day; emergency response (site down, security incident) is faster. We diagnose, fix, and write up what happened. Care-plan clients get priority over new-project quotes.
No. Care plans are month-to-month. Cancel any time with 30 days' notice. We'd rather earn the next month than trap you in a 12-month contract.
Yes. Upgrade or downgrade at the start of any billing month — no penalty. Most clients start on Essential and move up if they consistently need more editorial / dev time.
Major site rebuilds, brand-new feature development beyond the monthly time allowance, custom integrations, and heavy content writing are outside the plan. We quote those as separate project work and discount the rate for active care clients.
Owner-direct conversation. Honest scoping. Month-to-month, no contract.
Start a care plan
Hey! Tell me what you're working on — I'll get back to you personally, usually same-day.
