E-commerce is won on the catalog — how fast it loads, how cleanly it searches, how well the product pages convert. We build storefronts for specialty retail, health-performance product, food brands, apparel, and legacy manufacturers — from clean 50-product launches to large-catalog migrations of 800+ SKUs with dynamic pricing, B2B trade pricing, and conversion-tracked product pages that turn browsers into buyers.
Every claim on this page is backed by actual client builds. Here’s the proof.
Active client. High-end medical / health-performance retail. Ongoing site architecture, product listing, price-point strategy, and platform management for a specialized DTC and B2B audience.
Ask Joel about this build →Massive hybrid restaurant + e-commerce build. Migrated and managed a catalog of 800+ products with dynamic pricing, complex inventory structures, and full-funnel marketing intact through the migration.
Ask Joel about this build →Moscow, TN. Major commercial swing set manufacturer. Legacy brand build with full website design, product catalog architecture, and B2B trade-customer presentation for a recognized industry name.
Ask Joel about this build →Specialty e-commerce apparel brand. End-to-end website design, social media strategy, and digital marketing. Conversion-tracked product pages with cart-recovery flow for fashion-driven impulse buyers.
Read the case study →Each retail vertical gets catalog architecture, intent-matched SEO, and a conversion model tailored to how it sells.
Specialty medical / performance retail (Prime Life pattern). Tight ingredient/spec docs, clinical-trust signaling, subscription and reorder flows.
Perishable inventory, dynamic pricing, weight-based shipping, cold-pack handling. Lucchesi’s-scale catalog work.
Lookbook galleries, drop calendars, size/variant architecture, social-media-led acquisition (Machophat pattern). Fast checkout for impulse buyers.
Trade-customer portals, NET-30 invoicing, tiered pricing, RFQ flow, OEM and dealer locator tools. Troxel-pattern legacy brand presentations.
Curated catalogs, story-led product pages, expert-pick recommendations. Designed for repeat-buyer brands where the shopper trusts the curator.
500–5,000+ SKU moves. URL mapping, image batching, schema regeneration, 301 chains. Zero-downtime cutover validated on a staging mirror.
The work we do specifically for this industry, and how it fits together.
Mobile-first checkout, photo-quality product galleries, conversion-tracked product pages. Built for browse-to-buy speed.
Templated per-product meta + product-schema rollout, category clustering, image alt-text at scale. Ranks every SKU that matters.
Google Shopping, Performance Max, retargeting. Every dollar tracked to actual ROAS — not impressions.
Product review collection, Google Seller Ratings, brand sentiment monitoring. Reviews are the new shelf talkers for e-commerce.
Memphis-headquartered. Brands and operators across the U.S. for the right project.
Yes. The Lucchesi’s Ravioli & Pasta migration moved 800+ products with dynamic pricing, complex inventory structures, and full-funnel marketing intact. 301-mapping for every legacy URL, image optimization at scale, and category-tree restructure planned BEFORE flip so search authority transfers cleanly.
Mostly WooCommerce for full editorial control + custom payment workflows, and Shopify for high-velocity DTC brands that want managed infrastructure. We choose based on catalog size, B2B vs DTC, finance integration needs, and where your team is most comfortable operating long-term.
Yes. The Lucchesi’s build handled dynamic price changes on perishable food products. We architect price-rules engines, inventory thresholds, and stock-out behavior so the storefront stays accurate without manual editing every day.
Templated meta-tag generation with per-product variable substitution, structured-data product schema on every SKU (price, availability, reviews), category-page topic clustering, and image alt-text at scale. Conversion-tracked so the budget follows the SKUs that actually sell.
Yes. Finance integrations (Affirm, Klarna, Shop Pay Installments, Synchrony) for DTC, plus trade-customer login portals with tiered pricing, NET-30 invoicing, and B2B catalog browsing for wholesale operations.
A fresh storefront ships in 6–8 weeks. A large-catalog migration (500+ SKUs) runs 8–12 weeks because the data work (URL mapping, image batching, schema generation) is most of the project. We over-test on a staging mirror before flip — zero-downtime cutover.
Talk to Joel directly. Owner-led, no junior handoff, no sales rep. We’ll scope the project, send a quote, and have your new storefront shipping inside two months.
